About
Everyday Convenience, Redefined
Founded in 2000, Ezee began its journey from a modest 600 sq.ft. office with a single product aluminium foil with just two SKUs. Today, we proudly occupy over 250,000 sq.ft. of operational space, offering a diverse portfolio of 50+ products across 300+ SKUs.
From the very beginning, we recognized that the one-time-use products market in India was highly fragmented, largely driven by cottage industries. Our vision was to consolidate this space and transform it into an organized manufacturing ecosystem. With a strong commitment to innovation, quality, and reliability, Ezee has become a trusted name in the industry.
Our Mission & Vision
Our Mission
At Ezee, our mission is to achieve excellence across every function of our business. We aim to be present in every city and town in India, growing sales by 30% year-on-year with a strong focus on customer satisfaction. Our manufacturing strives to deliver the best value for money through advanced, technology-driven infrastructure. We ensure financial stability, compliance, and job security for our Ezee family. By treating our suppliers as growth partners and maintaining timely stock availability, we strengthen our production and supply chain. With a robust logistics network, we aim for nationwide reach and a swift 48-hour turnaround time.
Our Vision
To take India globally as one of the leaders in hygiene and wellcare industry with basket of products.
Mr. Surendra Ruia & Mr. Sanjay Ruia
Founders & Managing Directors of the Company
Together, Sanjay and Surendra have steered Ezee Alka Lifestyles toward its goal of becoming a top player in the one-time-use trade sector in India. Their shared vision is to provide high-quality, convenient, and hygienic solutions that simplify life for consumers, leveraging their collective business acumen to achieve ambitious growth targets.
“We take pride in turning our vision into reality, a success that brings a smile today and fuels our continued growth for tomorrow.”
Our Journey
A look back at our milestones and achievements over the years.
2000
Founded with a 600 sq.ft. office under the name Ezee, launching aluminium foil with two SKUs and beginning of our B2B and Institutional Sales operations.
2004
Commissioned our first manufacturing unit at Wada.
2005
Held our 1st Annual Dealers Conference, marking the beginning of our strong dealer network.
2006
Secured our first major institutional contract with TAJ Hotels, a landmark achievement that validated our product quality and trust.
2008
Established our first Central Warehouse at Bhiwandi, setting the foundation for a robust distribution network.
2013
Launched our Online Sales Channel, expanding our reach into emerging digital and e-commerce markets.
2015
Launched the Pritesh Factory, expanding our production capabilities.
2017
Inaugurated the Ahmedabad Factory, strengthening our manufacturing base.
2023
Set up a larger Central Warehouse at Indian Bhiwandi to cater to growing demand.
2024
Added the Bhagwan Factory to our manufacturing family.
2025
Commissioned the Kudus Factory, marking another milestone in our expansion journey.
Our Network
Our Areas of Expertise
Delivering excellence through innovation, quality, and care.
Product Innovation
We design modern, user friendly products crafted with sustainable materials and advanced formulas.
Quality Manufacturing
Each Ezee product passes through strict quality checks ensuring durability, safety, and performance.
Customer Trust
Our commitment to reliability and service excellence has earned the trust of thousands of households.